5 Reasons to Upgrade from Print to Digital Signage
Digital Signage displays
are a major new force in the signage sector. Large businesses have
already started changing from traditional printed signage to the more
modern digital displays. If you go into any large fast food chain
restaurant you can already see one sector that has actively embraced the
change because they understand the benefits and are already reaping the
rewards. It is not just this industry that can benefit though; from
retail stores to corporate internal communication, the benefits are
waiting for anyone who makes the change. In this blog I am going to
give you 5 reasons why now is the time you should upgrade from printed
signs to Digital Signage.
One of Digital Signage’s main advantages is that it can be updated
instantly. Printed signage cannot compete with the pace at which Digital
Signage can respond when changes happen. Say for example you are a
restaurant and want to change one of the prices on your menu, if you
used print the laborious process of changing the menu file, finding
commercial grade printers, getting extortionate quotes, then the delay
for the signs to actually be printed and then waiting for them to be
installed can make the whole process arduous. With Digital Signage the
process is quick and easy, an image file or playlist can be edited then
either sent over the internet via the cloud or easily delivered to the
screen via USB. Content can be changed in minutes thanks to Digital
Signage.
Target Your Audience with Scheduling
Push content that speaks directly to your audience with scheduling
software that gives you the flexibility to react to events/changes. Most
basic Digital Signage displays come with scheduling software that can
be set to show content at certain hours or days. A restaurant can
display a variety of different content throughout the day that can speak
to different customers.
For example in the morning they can be display
their breakfast items, changeover to their lunch specials at midday and
in the evening display the dinner menu. In contrast, print is static and
stuck as soon as it is printed.
With their glass tempered front, aluminium bezel and tablet like aesthetics; our Android Advertising Displays have been designed to grab attention as all good Digital Signage
displays should. Their IPS panel delivers unbeatable levels of
brightness and colour vibrancy that makes images and videos really pop
on screen. No matter the amount of glosses or sheen, print signage will
never look as good as Digital Signage displays do. According to One Deep
Design over 90% of buying factors are influenced by visual factors.
Interact with Audiences
Viewers are becoming more and more comfortable with modern technology
devices. Smartphones and tablets have got whole generations of users
accustomed to Touch Screens. Get your audiences actively involved with
interactive Digital Signage displays such as our PCAP Touch Screens.
Resembling the sleek design of a smartphone or tablet audiences love to
touch and make the screen come alive. From way finding kiosks to
interactive menus these kinds of Digital Signage displays are the future
and print signage just cannot compete.
Increase Sales and Reduce Costs
I decided to save the best reason for last! The addition of Digital
Signage has been proven to lead to increased sales, more impulse
purchases, additional recurring visits thanks to the positive
connotations of Digital Signage has on a store and the overall
improvement on a brands image thanks to Digital Signage. With the
upsurge in sales due to switching to digital you will also be saving
significant amounts of money from the paper and printing that will
thankfully be a thing of the past.
The future of signage is digital. Investment in this technology is
one that will benefit your company for years to come. I’ve outlined five
reasons you should consider upgrading your signage. Save yourself time
and money by choosing to modernise your signage solutions; don’t let
your business get left behind by not upgrading to Digital Signage.
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